The Best Marketing Strategy for Artists in 2024. Why Blog?

Let's be honest, if you're a modern artist, creating your work is only part of the battle. It's crucial to make your work seen and heard. You can't afford to simply create and hope that popularity and profit will magically appear.

In today's world, marketing is unavoidable and essential for success.

But you're an artist, not a marketer. This is where blogging emerges as a brilliant and powerful tool. 

Why?

1. Search engines can't read images!

Many artists already have what they call a blog, such as social media posts. However, these are often posts that feature an image and a single line of text like "My latest work!". In reality, this is just a gallery that doesn't convey much about itself and has very little chance of being shown to potential buyers in search results.

Surprisingly, few know that writing a "real" post with text, adding a description, keywords, and a list of depicted items can elevate your works several notches higher in Google and reach a much wider audience.

2. Boosting Visibility

The more frequently your works appear in search results, the more likely they are to be remembered by potential buyers. When the time comes for them to purchase art, they're more likely to choose your creations over those they've seen for the first time.

3. Personal Branding 

When you read an emotional story and suddenly feel a tug at your heart, a desire to know more about the person behind it arises. You head to their profile for more stories and click “follow.” Now, this person regularly appears in your feed, and over time, you feel like you know them well enough to trust them, creating a personal connection. This is what branding is all about.

Sharing everyday situations, experiences, successes, and failures - those who share these in their blogs stand out from those who stay in the shadows. Your stories or experiences become a bridge connecting you with your audience on a more personal level.

4. Community Building 

A blog is the easiest way to engage your audience and create lasting connections with potential buyers. Through comments, discussions, and interactions, some may not like your style or methods, but others will fall in love with your work, becoming devoted followers who not only support you but also draw inspiration from your creations for their own art.

5. Monetization

Over time, with the right and consistent approach to blogging, your audience and the number of buyers will gradually increase. Your works will see growth in sales, and when you have enough visitors, a new opportunity to generate income from your blog emerges.

6. Expanding Professional Networks 

Building connections with other artists, galleries, collectors, and professional organizations can lead to new opportunities for collaboration and career development.

7. Educational Impact

Through your blog, you can share knowledge and techniques, inspire, and educate others. If you specialize in traditional or folk art, your blog can help preserve and popularize these genres.

8. Digital Footprint

A personal benefit of blogging is that it allows you to maintain an online history of your creativity and growth as an artist. Looking back, you can see how you've evolved and what you've achieved. Art blogs and stories about art remain ever-relevant and interesting because fans always want to know the story behind that intriguing painting everyone's talking about.

  

Content Strategy: What and How to Write?

One of the most crucial skills an artist needs to develop is the ability to describe themselves and their art.

1.  Consider what words best describe you and your work. 

    How do others describe your creations? 

    What search query should be entered into Google to find work similar to yours? 

    Use these words and phrases in your publications.

 

2.  Trends change, tastes evolve, and the economy fluctuates, but one thing remains constant - people love stories.

      What drove you to become an artist? 

      What sacrifices did you make to create? 

      What obstacles did you overcome to get where you are today?

Someone might recognize similarities or shared experiences, and others might find inspiration and motivation in your story, fostering connections and emotional bonds.

3. It's important to understand that people buy not just the artwork as an object but the emotional connection, whether it arises directly from the piece or its creator. Share your personal experiences, challenges, successes, and failures. This creates a sense of authenticity and brings you closer to your readers.

4. Use descriptive and sensory terms that help create a visual and tactile image of the materials and techniques. For example, for a potter: clay - pliable, earthy, moist. This conveys the feel of the material the potter works with and the technique of its manipulation.

For a sculptor, words like "hard," "rough," "polished" are important to describe the properties of the material (e.g., stone or metal) and more subtly convey the feel of the art object.

In jewelry art, words like "sparkling," "delicate," and "filigree" can be used to describe the elegance and intricacy of the designs.

5. Have you noticed how people love mysteries, intrigues, being the first to know about news, or having access to restricted information?  

This human instinct can be leveraged to your advantage. Exclusive access creates a sense of exclusivity and uniqueness. People want to be part of a private club where they have privileges unavailable to others. Limited access to a special edition or unveiling the secrets behind an artist's technique not only adds additional value to the artist's work but also attracts an audience that values exclusivity.

People crave membership in exclusive clubs where they have access to privileges not available to others. 

Limited access to special editions or unveiling the secrets behind an artist's technique are strategies that not only add extra value to the artist's works but also attract an audience that values exclusivity.

6. Write about things others remain silent on. 

Honesty, openness, and sincerity are increasingly valued today. Be candid about times when things didn't go as planned, whether it's failed projects or periods of creative crisis. Honesty in this context showcases you as a person and a real individual with complexities.

Share how you navigated through challenging situations. This might include changing your creative approach, exploring new techniques, or even rethinking your own philosophy and artistic principles.

7. Consistency is key to success in any field. Maintaining a regular publishing schedule is crucial. It helps keep your audience engaged and increases the chances of attracting new readers.

8. Feedback - share the public's reactions, critics, or peers' opinions on your work. This adds more depth to your success stories and shows how your work is perceived in a broader context.

  

Choosing the Right Platform for Your Art Blog

As an artist looking to showcase your work, you have the option to create a blog on platforms like 

Shopify

Wix

Squarespace

and numerous other online builders. These platforms offer ready-made solutions, allowing you to set up a blog effortlessly and without needing technical knowledge in just a few minutes.

However, it's important to note that search engine rankings and well-tuned SEO play a crucial role in how your blog is discovered. Creating your own blog site requires significant effort to ensure it's effective.

Search engines like Google use complex algorithms to determine the ranking of websites in search results. Key factors influencing this ranking include search engine optimization (SEO) and the site's authority. Developing a deep understanding of SEO is essential as it affects your site's ranking and visibility in search queries.

An alternative approach is to host your blog on platforms that already have established rankings, are well-optimized for search engines, and have consistent traffic. Such sites can provide greater visibility and efficiency in promoting your content.

Conclusion

In summary, a blog offers opportunities for professional growth, personal expression, and is a powerful marketing tool. For artists aiming to reach the widest possible audience, blogging in 2024 stands out as one of the best strategies to showcase your talent and creative potential.

At Arts.center, we continuously update and moderate our articles to ensure the relevance and usefulness of the information for our audience. We value the feedback and wishes of our audience and are always ready to consider your ideas for improvement, to make our resource even more valuable and helpful for artists. We strive to be not only a place for commercial success but also a source of inspiration and support for artists who seek to develop their talent and share their vision with the world.